Pilots in Development
Click to view a sample content package
Practical Green (the guide for lazy, cheap environmentalists) will provide objective, credible and entertaining product reviews that help busy consumers identify products that:
- Are truly greener than alternatives;
- Work as well as alternatives (no performance penalty);
- Are cost-competitive (max 10% to 15% more expensive)
- Are readily available through mass-market stores or Internet/mail order sales (no convenience penalty).
Target audience: Lazy, cheap environmentalists – people who say they would buy more green products if they were cheaper or they had more faith in the products’ “green” credentials. These are middle and upper-middle class consumers who are concerned about global warming and other environmental issues and willing to pay slightly more to reduce their carbon footprint, energy usage etc.
The Small Business Channel will provide case studies, product reviews and best practices to help entrepreneurs run their businesses more profitably and efficiently.
Target audience: 14 million home-based businesses and 8 million small businesses with less than 100 employees.
Click to view a sample content package
